Oh well, that was nice. Ari Sargent from Powershop replied to my conspiratorial speculations about their new company.
I think he's on a mission to win over the public, one conspiracy theorist at a time. (It's kinda working ... I'm a sucker for personal attention!)
Well, 'they shall be known by their deeds' and all that. I'll wait and see how Powershop turns out ...
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